Raúl Castro: “A good public relationist is someone who knows as much about journalism as I do”

  • Nombre : Raúl Ernesto Castro Pereyra
  • Edad : 35 años
  • Estudios : Máster en Periodismo Digital y Multimedia
  • Establecimiento educativo : Universidad de San Martín de Porres
  • Current job: Editor of styles in Gestión journal – Professor of  Journalism in the Faculty of Communication Sciences of USMP.

Description: I am a journalist. When I get up and when I go to bed I’m still a journalist. When I’m sleeping, I’m still a journalist. When I travel by tourism or to know some place, probably, I am still a journalist. I am a reader, I like to read a lot, because when you do not travel, a book is a possibility to continue traveling. In addition, I am a music lover, I like music too much, especially I like to learn the lyrics of songs, to know the history of the band, I am obsessed to know everything. This is me.

1. Why do the written press, and not television or radio journalism?

Because it has the complexity of telling a story without images. That’s why I prefer to tell those kind of stories where people will try to imagine everything. Television has an advantage over the written press, since it has the images, but written journalism has another advantage: getting people to imagine. Written journalism seems to me to be the only variant of journalism that preserves the idea of telling stories to the old way and that is a wonderful thing for me.

2. What position do you hold in Diario Gestión and what specific functions do you have within this medium?

I’m the style editor. In internal meetings I raise themes and ideas of things that we want to do in the newspaper without losing the personality of the newspaper, that is, if the Peruvian soccer team is going to play, in an economy newspaper it would seem that it would not fit, but I take care of that theme fits.  That’s a bit my job: to shape certain news and fit them into the personality of the journal. An editor is a generator of ideas, not solitary but with other people. And an editor is also the person who in the end has to correct the texts and edit them.

3. What qualities were decisive for your professional growth?

Obviously the one that I knew how to write helped me a lot. Also the fact that I knew how to interview has made me master the forms of journalism: the writing, the interview, the care of the data. I mean, obviously it helps me, but there are other things like responsibility, professionalism, punctuality, obsession with things being well. Later I’ve learned things that I didn’t know. At one time I was in charge of two to three people, now I have nine. So, it’s a family, I spend more time with them than with my family and not the whole family gets along. I learned that too, the bad, but I’ve learned to be a boss.

4. What does journalism mean to you?

Journalism is a way of life. I am a journalism teacher, but before becoming a professor, I am a journalist. I am a journalist who comes to teach people who want to be a journalist and, probably, people who do not. I’m thinking about journalism, I’m walking down the street and I’m saying ‘how nice this looks, how cool it would be to write about this’. Journalism is to meet people, to fulfill dreams.

5. What advice would you give to students who yearn to work in the written press?

That they read a lot, that they obsess over journalism and that they break that absurd logic that journalists are miserable. To be a journalist you have to be in love with journalism. What advice would you give someone before he marries? ‘You are in love? No. Then, do not marry. ‘ What advice would you give to a journalist? ‘Are you in love with journalism? Yes. Then, be a journalist. ‘ Obsess, look for your idols, people that you like as they write.

6. How much does public relations contribute to journalism?

The public relations specialist has to know too much about journalism, because he has to understand what I do, and not the other way around. The public relationsist has to understand me. You have to know what I’m doing, what I want, what I need, what notes can help me. If the public relations officer doesn’t know that, he is unsuccessful. You have to know what you are going to offer. Must know about genres. Look, this can be a good story, this can be a great interview, maybe this can serve as a chronicle. This is a good public relations guy, the one who knows as much about journalism as I do and who knows my needs, if not, he’s not going to be good.

7. And what objective do you wish for in your professional career?

Hay como un par de publicaciones en el periódico que me pondrían muy bien. Estoy muy cerca de lo que me gusta, e idealmente dirijo el periódico. Gestión para mí es como Boys, es como en casa. Idealmente, ser director de Gestión. Y le he dicho eso a mi jefe actual. Le dije ‘Quiero tu puesto’, para que se entere de la obsesión que tengo con el periódico. [/ Vc_column_text] [/ vc_column] [/ vc_row]

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